SOCIAL MEDIA CAMPAIGNS AND WORK

Over the years, I’ve had the opportunity to work on a number of incredible projects that have allowed me to grow and establish myself within the NASCAR industry. Take a look below at some of the many campaigns I've been a part of, strategies I've utilized on socials and notable moments for our channels.

Feel free to reach out with any questions... more to come!

Campaigns: Welcome

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Oct 2, 20212 min read

Driving social numbers for a great cause!

In partnership with the Chase Elliott Foundation, NAPA AUTO PARTS, the Children's Healthcare of Atlanta (CHOA) and The Braves, an annual...

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Oct 1, 20211 min read

Effective Engagement

Your followers are your community! It is more than crucial to not only to listen to those involved in your social space, but to join in...

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Oct 1, 20211 min read

Social Games: Can You Win?

Prior to NASCAR's season-opener race in 2021, the iconic DAYTONA 500, a social game was created to stir up excitement for the upcoming...

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Oct 1, 20211 min read

A championship-sized campaign.

When Hendrick Motorsports driver Chase Elliott won his first ever NASCAR Cup Series championship, there was a lot to celebrate. Through...

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Oct 1, 20211 min read

Personalized wallpapers? Sign me up!

One of my favorite parts about social media is the opportunity you have to engage with your community. Whether is creating a...

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Oct 1, 20211 min read

Jimmie Johnson | #OneFinalTime

Commemorating seven-time NASCAR Cup Series champion Jimmie Johnson in his final season, Hendrick Motorsports created a social campaign...

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Oct 1, 20211 min read

#TRENDING

Below are some of the following moments when either content from Hendrick Motorsports' Twitter was trending or our organization was...

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Oct 1, 20211 min read

Sports Business Journal Ranking

After my first year as a social representative at Hendrick Motorsports, the team's social channels rose by two spots in Sports Business...

Campaigns: Blog2