A championship-sized campaign.

When Hendrick Motorsports driver Chase Elliott won his first ever NASCAR Cup Series championship, there was a lot to celebrate. Through our social efforts which included fan engagement, behind the scenes content, at-track activations and and post-championship content in Elliott's hometown, we brought in some winning social numbers.

BEHIND THE SCENES -

Leading up the championship race, we focused our content on race preparation to give fans an inside look on how campus was gearing up for the big run:

RACE DAY -

When race day came, fans were sure to rely on us for in-the-moment updates and all of the celebratory content as Elliott captured his title:

FAN ENGAGEMENT -

Throughout all of the preparation and celebrations, fans were kept at the forefront of our minds on our social channels as we provided plenty of opportunities to engage with them through wallpapers, giveaways and Q&As:

CELEBRATION CONTENT -

Following the big win, the victory continued on socials! Not only did we follow Chase Elliott to his hometown, Dawsonville, Georgia, but we also celebrated with our fans and team owner Rick Hendrick through graphics, videos, impressive stats and more: