Jimmie Johnson | #OneFinalTime

Commemorating seven-time NASCAR Cup Series champion Jimmie Johnson in his final season, Hendrick Motorsports created a social campaign titled #OneFinalTime.

Through many videos, graphics, web stories, galleries and support from figures all across the NASCAR industry, Johnson was honored and celebrated for his success and legacy.

One specific piece of content that reached many fans across the sport was a video narrated by Jeff Gordon that reflected on his immeasurable success within NASCAR. The video was recognized in a Sports Business Journal article for its high social engagement numbers.

Throughout the #OneFinalTime campaign, not only was the story of a legend told, but people across the world were connecting with the success of the sport of NASCAR and its growth over the years.

See the below for some of the many various pieces of content that were published during this campaign: