Social Games: Can You Win?

Prior to NASCAR's season-opener race in 2021, the iconic DAYTONA 500, a social game was created to stir up excitement for the upcoming season and get them involved in some fun.

Creating GIFs of many members of the No. 48 team and mapping out many race scenarios (all looked over by professional race engineers!), a thread on Twitter was created where fans were able to see if they could "win the DAYTONA 500." They were give two options within a tweet in which they would click their choice in the replies. With each choice selected, they would be faced with either a "wrecked out" tweet or a "moving on" tweet. All the way until the end, fans were placed in many challenging, imaginary race scenarios and got to meet some of team members along the way. It was a ton of fun!

This social game did require lots of planning and quick thumbs to post; however, it created great brand exposure for Ally, got fans looking forward to the start of the NASCAR season, and brought in strong social numbers.

If you're up for the challenge, give the game a go and test your NASCAR skills!