Sports Business Journal Ranking

After my first year as a social representative at Hendrick Motorsports, the team's social channels rose by two spots in Sports Business Journal's Social Climbers ranking within the NASCAR industry. Rising to No. 1, Hendrick Motorsports was climbed the top-ranked team within the social space. Along with this, over 84,000 followers were gained on Hendrick Motorsports' social channels within the year of 2020.

This was an exceptional accomplishment for our social team, especially given the challenging year that 2020 was and the extra creativity that was required within our content and lack of access to our drivers and campus.

Full story: https://www.sportsbusinessjournal.com/Journal/Issues/2021/02/15/Leagues-and-Governing-Bodies/Social-climbers.aspx